Massachusetts Statistics and Research

MOTT pursues an aggressive research program to track travel trends in the Commonwealth. The following is an overview of MOTT's major research initiatives. For additional travel industry statistics, contact MOTT's Research Department.

To join the MOTT "TravelStats" email newsletter and receive other MOTT research updates, contact MOTT's Research Department. See the most recent TravelStats Newsletter (PDF).

Overview Statistics
Economic Impact of Tourism
Room Occupancy Tax Collections
Special Topics
MOTT TravelStats Newsletter Archive
Travel Industry Report
Useful Research Links

Overview Statistics

Massachusetts Travel Volume:

Domestic travelers: 19.2 million, CY2011
Overseas travelers: 1.4 million, CY2011
Canadian travelers: 0.7 million, CY2011 (estimated)

Economic Impact of Travelers on Massachusetts (CY2011):

Direct spending: $16.9 billion (Domestic $14.6 billion, International $2.3 billion)
State & local taxes: $1.1 billion
Jobs supported: 124,700
Wages paid: $3.6 billion

Economic Impact of Tourism

Economic-impact analysis estimates the scope of the travel industry in the state's economy. Measuring the economic impact of this industry is complex for two reasons. First, the travel industry is highly disaggregated, as a number of industries provide goods and services to travelers. Second, industries serving travelers also serve residents and nontravel-related businesses.

MOTT's economic-impact study estimates the impact of traveler expenditures across many industries. The study also isolates travel-generated impacts from impacts driven by travelers and the industry that serves them. For purposes of these reports a traveler is defined as a person who travels 50 or more miles one way to a destination or who stays overnight.

Room Occupancy Tax Collections

Room Occupancy Tax Collection Summary by County

Note: The Commonwealth's fiscal year begins on July 1 of the previous year and ends on June 30 of the current year. For more information, please visit the Massachusetts Department of Revenue

Special Topics

In Past years MOTT has conducted several primary research studies in conjunction with third party vendors.

Massachusetts Residents Focus Groups: MOTT contracted Strategic Marketing & Research, Inc. to conduct focus group sessions with Massachusetts residents to better understand the travel decision process regarding in-state travel.
- Focus Groups Executive Summary (PDF)
Segmentation Study: MOTT contracted Strategic Marketing & Research, Inc. to conduct a segmentation study to better understand the travel decision processes used by potential visitors to Massachusetts. Key groups, or segments, were targeted for an in-depth analysis.
- Segmentation Study Highlights (PDF)

TravelStats Newsletter Archive

NOTE: Archived e-mail newsletters are all in Adobe Acrobat (PDF) format.

Travel Industry Report

Massachusetts Travel Industry by the Numbers

Economic Impact
Room Occupancy Taxes
Spending by Industry Sector
Visitor Volume
DomesticVisitor Economic Impact
Domestic Visitor Origin
Domestic Visitor Behavior

MOTT Domestic Marketing Programs and Results

MOTT Mission
Fiscal Year Domestic Marketing Programs
Brand Campaign
Seasonal Lodging Promotions
Group Tour
Massvacation.com
Customer Relationship Marketing
Public Relations

International Marketing Campaign and Visitation Data

Regional Tourist Council Grant Program

Useful Research Links

A select list of Web resources to help you better measure travel and tourism and their role in the broader Massachusetts economy:

Map of the Regions in Massachusetts

	Win a Prize Package
	Mass Jazz

Greater Boston	North of Boston/ Merrimack Valley	South of Boston
Cape Cod, Martha's Vineyard & Nantucket	Central Massachusetts	Western Massachusetts

Lodging We can help you select from more than 1,400 lodging destinations across the state	Attractions There's lots to see and do in Massachusetts. Select from more than 1,600 great things across the state.
Events Every month of the year, there's lots going on. Search from hundreds of events statewide.	Deals There's lots to see and do in Massachusetts. Select from more than 1,600 great things across the state.