Massachusetts Office of Travel and Tourism

Contact: Lisa Simmons, MOTT

Lisa.Simmons@state.ma.us

617-973-8508

Vicki Cimino, Connelly Partners

617-521-5428

For Immediate Release

A FLURRY OF FUN TO BE HAD IN MASSACHUSETTS THIS WINTER
Ski Deals and Promotions Featured at massvacation.com/winterfun

BOSTON, January 12, 2012 -The temperature has dropped, and Massachusetts’ ski areas have been busy making snow, opening new trails every day. The Massachusetts Office of Travel and Tourism (MOTT), in association with the Commonwealth’s ski mountain resorts, has provided a complete listing of ski deals, winter fun attractions, and activities on massvacation.com/winterfun.

“This collaboration provides an opportunity for us to support the ski season in Massachusetts and to remind people that there’s plenty of snow on our ski mountains,” said Betsy Wall, executive director of the Massachusetts Office of Travel and Tourism.

In conjunction with the winter fun website, MOTT will utilize an SMS text messaging program featuring deals and discounts available from ski areas throughout the state. Click “Hit the Slopes” on massvacation.com/winterfun for short codes and keywords; standard text messaging fees will apply.

Participating ski area promotions are listed below; for a complete list of winter deals and daily updates on events and attractions, please visit massvacation.com, “like” us on Facebook http://www.facebook.com/VisitMassachusetts or "follow" us on Twitter @VisitMA).

Amesbury Sports Park – Amesbury, MA
Text Message Short Code: 74642 ~ Keyword: MAAmesbury
New England´s fastest snow tubing hill! Bring a canned food item to Amesbury Sports Park and receive $3 off your admission. Show text message to redeem offer; expires Feb 17, 2012.

Catamount Ski Area – South Egremont, MA
Text Message Short Code: 74642 ~ Keyword: MACatamount
$49 Learn to Ski & Snowboard packages at Catamount. Monday-Friday only. Not valid 1/16.

Jiminy Peak Mountain Resort – Hancock, MA
Text Message Short Code: 74642 ~ Keyword: MAJiminy
Bring a first-time skier or rider to purchase the GET Skiing or Burton Learn to Ride program and receive a free lift ticket, valid that day. Available at the Doc Maynard Learning Center. Valid Sunday through Friday, expires January 31, 2012. Not valid on January 14 & 15, 2012. Visit jiminypeak.com to register for the offer or show text message to redeem.

Ski Butternut – Great Barrington, MA
Text Message Short Code: 74642 ~ Keyword: MAButternut Ski Butternut makes skiing affordable with $25 Lift Tickets Mon. – Fri. Excludes Holidays.
Ski Ward – Shrewsbury, MA
Text Message Short Code: 74642 ~ Keyword: MASkiward
Buy 1, Get 1 FREE ski and snowboard tickets on Wednesday and Saturday nights starting at 6pm.

Wachusett Mountain – Princeton, MA
Text Message Short Code: 74642 ~ Keyword: MAWachusett Buy your lift ticket online at wachusett.com for MLK Weekend Jan 14 – 16. Pick up ticket by 9 a.m. & receive FREE breakfast voucher valid until 10:30 a.m.

Weston Ski Track – Weston, MA
Text Message Short Code: 74642 ~ Keyword: MASkiBoston
20 percent off trail pass and rental at Weston Ski Track. This offer may only be used once per person. Valid through Jan 22, 2012.

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About MOTT
The Massachusetts Office of Travel & Tourism (MOTT) is the state agency dedicated to promoting Massachusetts as a leisure-travel destination. An integral part of the state’s economy, tourism generates more than $915 million in state and local taxes and $14.4 billion in travel related expenditures and supports 121,500 in-state jobs. Web site: http://www.massvacation.com/