The state is divided into 16 individual tourism regions and each region is marketed by a Regional Tourism Council (RTC), a nonprofit, membership-based organization. The RTCs develop regional advertising, public relations, brochures, and other marketing initiatives throughout the year.

The Massachusetts Office of Travel & Tourism (MOTT) markets the state as a whole while the RTCs focus on promoting their specific designated service area of the state. The RTCs are an invaluable resource for learning about attractions, accommodations, events, restaurants, retail, networking, and other tourism businesses. The state’s annual grant program helps the RTCs accomplish their marketing initiatives. In FY11, $2.5 million was distributed among the RTCs to support their advertising, administrative, and marketing efforts.

• RTC Contacts
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• Greater Boston Convention & Visitors Bureau
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• North of Boston Convention & Visitors Bureau
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• Greater Merrimack Valley Convention & Visitors Bureau
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• Southeastern Massachusetts Convention & Visitors Bureau
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• Plymouth County Convention & Visitors Bureau
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• Cape Cod Chamber of Commerce
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• Martha's Vineyard Chamber of Commerce
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• Nantucket Island Chamber of Commerce
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• MetroWest Tourism & Visitors Bureau
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• Johnny Appleseed Trail Association
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• Central Massachusetts Convention & Visitors Bureau
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• Greater Springfield Convention & Visitors Bureau
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• Hampshire County Tourism & Visitors Bureau
  www.explorenorthampton.com
  www.amherstarea.com
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• Franklin County Chamber of Commerce
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• Berkshire Visitors Bureau
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• Mohawk Trail Association