STAFF LISTING

Betsy Larkin, Senior Manager, International Marketing: betsy.larkin@state.ma.us

THE LATEST INFO
 
Check out the latest international program news


STRATEGY

To market and promote Massachusetts as a premier travel destination in six overseas markets: United Kingdom, Germany, Japan, France, Italy and Ireland.

The Massachusetts Office of Travel and Tourism (MOTT) contracts with destination marketing agencies in its six primary markets to implement comprehensive promotional programs.

Marketing and public relations activities include, but are not limited to: ongoing proactive travel trade outreach, international travel trade and consumer shows, destination training programs, cooperative marketing with in-market travel partners, familiarization (FAM) tours, media relations, and consumer promotions.

FOREIGN LANGUAGE WEBSITES

MOTT owns and manages four foreign-language websites:

German: massvacation.de
French: massvacation.fr
Japanese: massvacation.jp
Italian: massvacation.it

TRAVEL TRADE PROMOTION

MOTT’s travel trade promotion consists of proactive outreach to tour operators whose brochures feature New England and Massachusetts product. MOTT works to secure current product, to expand product offering, to support cooperative opportunities (consumer promotion, direct mail, point of purchase, etc.), and to assist itinerary development. As needed, MOTT will provide tour operators with videos, promotional items, and literature to support promotion.

MOTT works in partnership with major airlines in each primary market to develop cooperative promotions.

MEDIA RELATIONS

Media relations conducted in MOTT’s six primary markets generate valuable earned media coverage for the state. Our in-market agencies provide story ideas, issue press releases, develop/distribute e-newsletters, and respond to image/b-roll requests.

INDUSTRY PARTICIPATION

Familiarization Tours
Up-to-Date Event Information
Thematic Itineraries
New “Product”
Imagery
Events/Shows: Governor’s Conference on Travel and Tourism, International Pow Wow, Discover New England Annual Summit and Marketplace

Please click here for a list of international trade shows that MOTT is participating in for Fiscal Year 2013, and to find out if there are opportunities open to the industry for participation.

Your information could be included in:
→“What’s New in International – Distributed at all Trade Shows MOTT participates in
→“What’s New for the International Reps” – Distributed Quarterly (January, April, July & October)
Click here to view the most recent version

Information Deadline: April 1, 2013

MOTT sends quarterly “What’s New” updates to our international vendors for them to use in press releases, e-newsletters and just as talking points to the industry. MOTT also puts together Info Sheets for various trade shows that our international representatives attend. Our partners in the tourism industry are already planning for next year’s catalogs, so that means we need news for 2013 & 2014. We are looking for information on the following:
-New hotels coming in or renovations coming up over the next 1-2 years;
-New tours;
-New or unique events/festivals relevant to the international market;
-Venue/attractions news;
-New museum exhibits;
-Historic anniversaries;
-Music/concert news;
-Anything notable to an international audience from your region/organization.

Your news could be included in the trade show sheets that MOTT international staff provide to the industry! Contact Betsy.Larkin@state.ma.us with your news.